So, what’s the big deal about social media marketing? Why is it so important? Let’s take a look at the drawing board again. In an interview given by a company a few years ago, they were asked, “What is social media marketing?” This question came up during their presentation on their new website, but the company did not have a great answer.
Well, in their defense, it was explained that their marketing strategy was built around social media. They had put together a marketing plan that focused heavily on social networks and social interaction. However, the person that conducted the interview actually thought that social marketing was only useful for small businesses. This is completely untrue. Social Media today says the exact opposite, that the purpose of social media is to increase a business’s visibility and build a strong brand. The two seem to always go hand in hand.
This is what’s been shown time and again by a business that uses social media to market their brand. They’ve used it to increase their sales, improve customer relations, build relationships, and communicate with their existing customers effectively.