Marketing

What is guerrilla marketing?

The saturation in the world of advertising that exists today makes it increasingly difficult for any company to draw attention and differentiate themselves from the rest through advertising. Also, finding a creative space in which the investment is not too large and get a good impact on the target audience is a challenge.

Guerrilla Marketing differs from traditional marketing in the same way that the guerrilla war traditional. The more you work with the budget as a division of infantry, Guerrilla Marketing strikes back with all its resources for maximum impact. What is the solution to this problem? During the last few years, it seems that the perfect solution has been to use the so-called guerrilla marketing. Surely you’ve heard of this marketing technique more than once, and you wondered what it is and what it is for, because today we’re going to resolve those doubts.

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