Video games are becoming a real big phenomenon these days, and marketing in video games has never been a hotter topic. Marketing professionals across the industry are beginning to realize this trend, and are beginning to use marketing tools that can help them make money in video games and in the gaming industry overall.
Video games have become such a phenomenon that they are now recognized as a great business. The reason for this is that many Gen Y and younger consumers have been spending more time playing video games than they have in years past. This is true even of teenagers, who are spending far more time playing video games than any other age group.Continue reading