Category

Marketing

Marketing

Marketing for apps: a trend in 2018

Nowadays it is relatively easy to access applications that have been developed to make life easier in almost all areas. In that sense, for an app to stand out from the rest, a marketing plan is required. In other words, in the past, when competition was much lower compared to what is happening today, the work to promote an application was not so complex as long as you had a good idea. These days in addition to a good idea marketing for apps is required.

As already mentioned, apps have become a fundamental part of people’s lives and that is why a considerable part of people’s needs, users will want to solve them with mobile applications.

Continue reading
Marketing

Understanding what online marketing really is

Marketing is a very broad field where lots of concepts come into play. Gamification is one of those “fashionable” terms that are often misunderstood, misdescribed, or associated with unqualified examples. It is worth reviewing this elusive concept because it is one of the key pieces of the future in the field of e-business, as well as an inexhaustible source of exciting business cases. Gamification is a engagement technique (i. e., a way to increase audience involvement and retention), which consists of applying game mechanics to non-leisure environments.

Play mechanics “means proposing a challenge whose success is associated with a fun or stimulating experience and which has some kind of reward for marketing online. The use of this technique is spreading in multiple areas: loyalty programs, social networks, communication, productivity plans in the company, training, and even market research.

Continue reading
Marketing

How to sell more with e-commerce

Do not assume that your customer arrives at the product by browsing your website and therefore with previous information, as many times it will be done directly from a search engine, or from an advertising link. It has been shown that small changes, such as changing the position, color and size of the “buy” button, can have appreciable effects on the conversion rate of a product page.

Imagine you have a customer in a department store lining up to pay. Would you take him off his tail and take the product out of his hands to show him something else? If in the physical world this would be a mistake, in the virtual environment it is even more so.

Continue reading
Marketing

What is guerrilla marketing?

The saturation in the world of advertising that exists today makes it increasingly difficult for any company to draw attention and differentiate themselves from the rest through advertising. Also, finding a creative space in which the investment is not too large and get a good impact on the target audience is a challenge.

Guerrilla Marketing differs from traditional marketing in the same way that the guerrilla war traditional. The more you work with the budget as a division of infantry, Guerrilla Marketing strikes back with all its resources for maximum impact. What is the solution to this problem? During the last few years, it seems that the perfect solution has been to use the so-called guerrilla marketing. Surely you’ve heard of this marketing technique more than once, and you wondered what it is and what it is for, because today we’re going to resolve those doubts.

Continue reading