Marketing – PropaDesign

Image of the social media apps on the home screen of a phone

Is Social Media Marketing a big deal?

Agosto 28, 2020

So, what’s the big deal about social media marketing? Why is it so important? Let’s take a look at the drawing board again. In an interview given by a company a few years ago, they were asked, “What is social media marketing?” This question came up during their presentation on their new website, but the company did not have a great answer.

Well, in their defense, it was explained that their marketing strategy was built around social media. They had put together a marketing plan that focused heavily on social networks and social interaction. However, the person that conducted the interview actually thought that social marketing was only useful for small businesses. This is completely untrue. Social Media today says the exact opposite, that the purpose of social media is to increase a business’s visibility and build a strong brand. The two seem to always go hand in hand.
This is what’s been shown time and again by a business that uses social media to market their brand. They’ve used it to increase their sales, improve customer relations, build relationships, and communicate with their existing customers effectively.

Marketing

Marketing for apps: a trend in 2020

Marzo 11, 2020

Nowadays it is relatively easy to access applications that have been developed to make life easier in almost all areas. Even now, you can find an app similar to Tik Tok, but for porn. Just launched at the beginning of 2020, the web-based porn video app Tik.porn, promises to revolutionize the sector. Even that it is quite similar in terms of functionality of TikTok, they have invested also in a marketing strategy specifically for the adult sector.

In that sense, for an app to stand out from the rest, a marketing plan is required. In other words, in the past, when the competition was much lower compared to what is happening today, the work to promote an application was not so complex as long as you had a good idea. These days in addition to a good idea marketing for apps is required.

As already mentioned, apps have become a fundamental part of people’s lives and that is why a considerable part of people’s needs, users will want to solve them with mobile applications.

Marketing

Understanding what online marketing really is

Enero 23, 2018

Marketing is a very broad field where lots of concepts come into play. Gamification is one of those “fashionable” terms that are often misunderstood, misdescribed, or associated with unqualified examples. It is worth reviewing this elusive concept because it is one of the key pieces of the future in the field of e-business, as well as an inexhaustible source of exciting business cases. Gamification is a engagement technique (i. e., a way to increase audience involvement and retention), which consists of applying game mechanics to non-leisure environments.

Play mechanics “means proposing a challenge whose success is associated with a fun or stimulating experience and which has some kind of reward for marketing online. The use of this technique is spreading in multiple areas: loyalty programs, social networks, communication, productivity plans in the company, training, and even market research.

Marketing

How to sell more with e-commerce

Enero 23, 2018

Do not assume that your customer arrives at the product by browsing your website and therefore with previous information, as many times it will be done directly from a search engine, or from an advertising link. It has been shown that small changes, such as changing the position, color and size of the “buy” button, can have appreciable effects on the conversion rate of a product page.

Imagine you have a customer in a department store lining up to pay. Would you take him off his tail and take the product out of his hands to show him something else? If in the physical world this would be a mistake, in the virtual environment it is even more so.

Marketing

What is guerrilla marketing?

Junio 13, 2017

The saturation in the world of advertising that exists today makes it increasingly difficult for any company to draw attention and differentiate themselves from the rest through advertising. Also, finding a creative space in which the investment is not too large and get a good impact on the target audience is a challenge.

Guerrilla Marketing differs from traditional marketing in the same way that the guerrilla war traditional. The more you work with the budget as a division of infantry, Guerrilla Marketing strikes back with all its resources for maximum impact. What is the solution to this problem? During the last few years, it seems that the perfect solution has been to use the so-called guerrilla marketing. Surely you’ve heard of this marketing technique more than once, and you wondered what it is and what it is for, because today we’re going to resolve those doubts.