Do not assume that your customer arrives at the product by browsing your website and therefore with previous information, as many times it will be done directly from a search engine, or from an advertising link. It has been shown that small changes, such as changing the position, color and size of the “buy” button, can have appreciable effects on the conversion rate of a product page.
Imagine you have a customer in a department store lining up to pay. Would you take him off his tail and take the product out of his hands to show him something else? If in the physical world this would be a mistake, in the virtual environment it is even more so.Continue reading