E-commerce has become one of the fastest-growing industries online nowadays. Millions of people visit the internet every day and almost everyone uses it to buy and sell products. For this reason, there are now countless E-commerce opportunities around us. In this article, we will be discussing how to improve e-commerce using social media tools like Google AdSense, Facebook Ads, and Twitter advertising.
Make use of advertising tools
Social media tools like Google AdSense and Facebook ads should not be ignored when you want to improve your e-commerce income. These two social media sites are free for every registered user and can really help you a lot in earning money. Through these social media sites, you can display relevant advertisements to your visitors and track their click-through rate. By monitoring the performance of your ads, you will be able to identify where you need to improve your marketing strategies.
Another great E-commerce tool that you can use to improve your income is social media marketing. This strategy is really helpful for small online stores because it provides a platform where you can attract more customers to your online store. With the help of social media, you will be able to build strong relationships with your target market. Through this, you will be able to gather relevant information about your target customers. Through this, you will be able to improve your products and services by gaining important information about your target audience.
Improve your website performance
Different studies provide different data, but all agree that loading times have a direct and decisive impact on sales. Can you imagine what 6 seconds waiting time can mean when loading a product page or shopping cart? At leading e-commerce sites we can be talking about millions of dollars. In your business, we talk about the difference between survival and failure.
Have you considered how your client consumes that time? how long does it have to wait? what’s the first thing you see? More importantly, does your client have time to make the first impression you want to make?
You may now understand why leading e-Commerce sites tend to have clean, minimalist designs. There is a great debate about this; my suggestion: to give up all the prominence to the product and to do without the superfluous. After studying Steve Jobs’ design thinking, I am even more convinced. On the Internet we all preach in the middle of an immense desert. Unlike a physical store located in a shopping mall, no one will pass in front of your website, even if your store is Amazon itself. You have to do (very well) a series of tasks to bring customers to your store.
Adapt yourself to the current times
Nowadays, the most effective and cost-effective (although not an immediate effect) method of attracting your audience is to offer valuable content; the idea is to get customers to come to you on their own initiative, rather than running after them. Attract them with valuable and useful (or fun) content that is directly related to your activity.
If you do it right, your customers will not only come, but they will even share that content with other people, increasing your reach. Effective content marketing is articulated with a content repository that will normally be a blog (or several) and a strategy of dissemination/interaction in social networks.