Sex in a marketing campaign can go both ways. On the one hand, it is a focus grabber. Having the ability to hold a customer’s attention in this excessively crowded world is potentially one of the most effective qualities an ad can have. Furthermore, viewing a sex-related ad is a positive as well as fulfilling experience.
On the other hand, sex can disgust people. Imagine viewing TV with your friends, associates, or family members. Suddenly, a naked female is promoting the latest fragrance by some brand name looking like a pornstar from an xxx video. You go red as well as avert your eyes. Seeing such a sexual photo makes you feel filthy. Exactly how and why does sex sell, when it can cause such different feelings in customers?